10 tips for successful packages in the hotel industry
Summer is in full swing, but forward-thinking hoteliers are already looking ahead. That’s because decisions about fall and winter bookings are often made now. Take advantage of the quiet weeks in late summer to design creative fall and winter packages, appeal to new target groups, and secure the loyalty of existing guests early on.
With our OnePageBooking booking mask, such offers can be easily displayed online – on individual landing pages, flexibly combinable, CI-compliant, and directly bookable. Save yourself time-consuming calculations. Create your packages so that the price changes dynamically with the daily rate. This saves time, remains strong in sales, and ensures optimized revenue at the right time.
The advantage of packages
- They increase visibility: Packages can be displayed, posted, and linked directly in a targeted manner, whether via the website or social media.
- They create an incentive to book: combinations of accommodation, cuisine, and experiences have a greater emotional impact than room rates alone.
- The value per booking is increasing: additional services such as spa, dinner, or late check-out increase the shopping cart value.
- You will delight your guests: a well-rounded experience will remain in their memories and encourage them to return.
Our 10 tips for stylish, high-selling fall and winter packages
1 | Storytelling instead of standard texts
Tell stories, not achievements. Instead of “2 nights with half board,” try: “Escape everyday life for a weekend—with fine cuisine, a crackling fire, and tranquility.”
2 | Play with the season
Grape harvest, game weeks, first snowflakes, long evenings, steaming cups. Autumn and winter are full of sensuality. Make them your theme.
3 | Design with feeling
Light, textures, colors: Your images, words, and details in your offering should appeal to the senses, both digitally and on-site.
4 | Allow yourself to feel anticipation
A stylishly designed offer inspires desire. Present your packages in such a way that guests can already imagine themselves there just by reading about them.
5 | Think in terms of target groups, not target markets
“Winter hiking with a view” for active couples, “Warming break” for friends, or “Stylish New Year’s Eve” for city travelers. The clearer the focus, the greater the impact.
6 | Stay flexible in terms of design and validity
Your packages can be time-limited, but should leave room for individuality. This creates value and trust.
7 | Combine familiar services to create new experiences
An evening meal, a massage, and a night in your favorite room add up to more than the sum of their parts. Namely, a feeling.
8 | Design with conscious limitations
Less is often more. Three selected, well-structured packages with personality are more effective than a long list of interchangeable offers.
9 | Incorporate local characteristics
The best ingredients for unique packages are often right on your doorstep: regional, seasonal, full of character.
10 | Stay true to your line
Whether it’s a charming boutique hotel or a stylish hideaway, your packages should reflect your attitude, including in tone, imagery, and offerings.
Autumn and winter packages are more than just seasonal arrangements. When done right, they are an invitation, a calling card, and a source of inspiration all at once. With a keen eye for detail, atmosphere, and attitude, you can create offers that leave a lasting impression—for guests who will come back again and again.
Do you need help creating your packages? We are happy to assist you at any time.
