You already know the organic entries from Expedia. Since recently, you can also place sponsored listings on Expedia. This is done according to the well-known cost-per-click auction procedure.
What do you achie *
- 87% higher visibility in search results
- 124 % more overnight stays
- 59 % higher conversion rate
- 122 % more bookings
The difference to organic ads?
You have many more individualisation options. Texts and images can be promoted to a special degree. The targeting is much more specific than in organic listings. In addition, comprehensive evaluations are made available to you.
Where are the TravelAds published?
Your ad will be displayed on all Expedia Group brands, including Expedia.co.uk, Hotel.com and Orbitz.com. A total of 11 sponsored listings are displayed per page for a search query. The first 3 ads appear right at the beginning of the search results. The other listings are displayed between the organic entries.
Where will your Sponsored Listing be displayed?
As with other ad formats, Expedia’s TravelAds are placed using an auction-based cost-per-click process. Expedia’s reports tell you whether the bid you have set is successful enough.
What else do you need to know about TravelAds?
You need a cooperation agreement. Do you already have it? Even better. Then you can get started right away and register.
In 3 steps to the advertisement! Select the appropriate photo from the Expedia extranet. Write a suitable free text and translate it at least into English. Select your target market and target group.
Rate closed? Of course, this will not be played out in the ad.
Your payment options: You load a budget of at least 500 euros on Expedia. This is payable via credit card and invoice.
Give your ad time! The campaign should run for at least 30 days to achieve visible results.
Are you interested in the TravelAds? Contact Ines Kahmann (inkahmann@expediagroup.com) to find out more.
* No responsibility is taken for the correctness of this information. For more information, please contact Expedia.
